Dynamic
Site Stats’ audience-analysis technology and traditional log-file analysis
tools may produce greatly different traffic statistics for the same site. This
is not surprising – by collecting traffic data directly from the browsers
of actual users rather than from the log files generated by Web servers, Dynamic
Site Stats is generally more accurate than log-file analysis, and this difference
in accuracy can result in significant differences in statistics.
The
difference in page-view counts may be considerable: log-file analysis tools often
report 400% more page views than browser based analysis tools such as Dynamic
Site Stats.
As discussed in our study, the examination demonstrates that
the Dynamic Site Stats count is in fact accurate, and shows how various inaccuracies
inherent in log-file analysis result in a large overcount.
Dynamic Site Stats vs. Log File
Analysis (PDF)
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